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Relentless Book Review

Learn how to become Relentless from the man behind athletes such as Michael Jordan, Kobe Bryant and Dwayne Wade

Relentless Book Review – Skribal

Relentless by Tim Grover is a modern day master-piece. I have never read a book where I have taken so many notes. Page after page of awesome content. Like Tim says, he doesn’t tell you exactly what to do in a step by step format but he outlines the different types of people in life.

Relentless identifies three different types of people: Coolers, Closers and Cleaners. A Cooler is someone who does their 9-5 and goes home, a Closer is someone who goes above and beyond this but when the going gets tough they can’t handle the pressure, and a Cleaner is someone who thrives on pressure, who doesn’t care about what other people think of him, who will do the work and get results.

Tim has trained several top class athletes whom he references in the book. From Michael Jordan (the ultimate Cleaner), to Kobe Bryant, to Dwayne Wade and more. As far as business books go, I think this one has been one of the best I have ever read. Skribal gives Relentless a 5/5 rating.

Dan Roche

Introduction

In this intro Tim talks about Michael Jordan, Kobe Bryant and Dwayne Wade. Kobe tore a ligament yet went on to score two free throws. Dwayne won a ring in 2012 and yet had the desire to win another one in 2013. These men are Cleaners, they have a goal and relentlessly pursue it no matter what it takes, time and time again.

“It’s the ability to repeat the result over and over, season after season, never satisfied, never letting up, that makes someone truly relentless”.

“That is a Cleaner. You don’t have to love the hard work; you just have to crave the end result”.

“You just need to share their relentless drive for the end result. And let nothing stand in your way of achieving it”.

Chapter 1 – Don’t Think

This chapter, and every chapter is very intense, but this is the kind of book that I love. A lot of the references in this chapter refer to the internal battle that you have with yourself. What’s holding you back, don’t worry what others think etc. On a side note, the punctuation in this book has helped my writing as it is clear and concise. Also the words used are very to the point; no long words for the sake of it.

“You already know what you have to do, and how to do it. What’s stopping you?”

“It’s time to stop listening to what everyone else says about you, telling you what to do, how to act, how you should feel. Let them judge you by your results, and nothing else; it’s none of their business how you get where you’re going. “

“Decide, Commit, Act, Succeed, Repeat”

“Being relentless means demanding more of yourself than anyone else could ever demand of you, knowing that every time you stop, you can still do more. You must do more.”

“Truly relentless people – the Cleaners – are predators, with dark sides that refuse to be taught to be good. And whether you know it or not, you do have a dark side. Use it well and it can be our greatest gift”.

“If your aiming to be the best at what you do, you can’t worry about whether your actions will upset other people, or what they’ll think of you. We’re taking all the emotion out of this, and doing whatever it takes to get to where you want to be”.

“From this point, your strategy is to make everyone else get on your level; you’re not going down to theirs. You’re not competing with anyone else, ever again. They’re going to have to compete with you. From now on, the end result is all that matters”.

About Jordan – “he was the best because he was relentless about winning, relentless in his belief that there’s no such thing as “good enough”.

Chapter 2 – The Cleaner You Are, The Dirtier You Get

One part of this chapter really resonated with me. “A true Cleaner never tells you what he’s doing or what he’s planning. You find out after the job is complete. And by the time you realise what he’s accomplished, he’s already moved onto the next challenge”. For me, I have quite a big mouth and like telling people what I am doing. I think this comes from wanting to be accepted, but I feel I am at the stage in my career now when I can truly start to do this. Another great quote from this chapter, and something I repeat regularly before any big meetings or client pitches is, “I OWN THIS”.

“When a championship is on the line and you’re a cleaner, you don’t let others carry the load, you don’t just hope it all works out. You make every possible move to put yourself where you need to be”

“Being relentless means never being satisfied. It means creating new goals every time you reach your personal best. If you’re good it means you don’t stop until you’re great. If you’re great it means you fight until you’re unstoppable.”

“That’s what champions do; they put people in place to get results and make everyone else around them look better”.

“A Cleaners attitude can be summed up in three words. I OWN THIS.

“Here’s the most important thing about a Cleaner, the one thing that defines and separates him from any other competitor: He’s addicted to the exquisite rush of success. His lust for it is so powerful, the craving is so intense, that he’ll alter his entire life to get it.”

Cleaners;

– don’t wait to be asked, just do it.

– rarely congratulate you for doing your job, they just expect it.

– DON’T HAVE TO SHOW WHO’S IN CHARGE – EVERYONE ALREADY KNOWS

Chapter 3 – You Keep Pushing Yourself Harder When Everyone Else Has Had Enough

This chapter reminded me of a great quote by Eric Thomas ; “I’m going to keep running and sooner or later the rest will stop, but I will not.” Set a goal that you will move mountains to reach, and everything you do will be leading you to that goal. When you achieve your objective you will feel great, but the journey will have served you much more than the reward at the end.

“Those who talk don’t know and those who know don’t talk”.

“Physical dominance can make you great. Mental dominance is what ultimately makes you unstoppable”.

“Do. The. Work. Every day, you have to do something you don’t want to do. Every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear”.

“I’m telling you to crave the result so intensely the work is irrelevant.”

“Do the work before you need it, so you know what you’re capable of doing when everyone else hits the panic button and looks at you.”

“Complete focus for complete results”.

“Ask yourself where you are now and where you want to be instead. Ask yourself what you’re willing to do to get there. Then make a plan to get there. Act on it.”

Chapter 4 – You Get Into The Zone, Shut Out Everything Else, And Control The Uncontrollable

Everyone has experienced being in the “Zone”. It’s a fantastic feeling, a place where everything just flows. One piece of work opens the door to another and you can feel yourself gaining momentum. Practicing small daily wind helps me a lot with this, whether that is getting up at 5:10am when my alarm goes off everytime, or drinking 12 ozs of water, starting your day out with small wins will set you up to achieve success in the rest of your activities.

“It’s ultimately your mental focus and concentration, your ability to control your environment and the heartbeats of others, that determines whether you succeed or fail”.

“Anyone who has experienced the awesome power of the Zone will tell you it’s deeply calm. It’s not relaxing or peaceful – this isn’t yoga – but intensely focused. And once you’re there, you have no fear, no worry, no emotion. You do what you came to do, and nothing can touch you.

“If he ever felt anything negative, he never showed it. That’s a Cleaner.” – about MJ.

“A Cleaner is never going to stand up in front waving a towel; he’s down at the end, alone, focused and unemotional. At a critical moment when everyone gets too pumped or overheated, he’s the guy telling everyone else to keep it cool.”

“Every movement has a purpose, and you know exactly what that purpose is; you’re never killing time or going through the motions. You can look around you in any situation and see those who get it and those who don’t”.

“Few people can duplicate that extreme level of focus and concentration in different settings; they become comfortable in one place, and that’s where they perform best”.

“The fastest way to tumble out of the Zone is to allow emotions to drive your actions”. – anger is the only exception, controlled anger, blue hot internal anger.

On butterflies before a big game/meeting “Get ‘em all going in the same direction”

“A Cleaner thinks, if I’m feeling nervous, how the fuck are they feeling? They have to deal with me.”

“Keep it cool”.

Chapter 5 – You Know Exactly Who You Are

Trust your instinct. Great leaders do this all the time. You can drown in stats, don’t get me wrong, stats help make a decision but they won’t make the decision for you. Make a decision, stick to it, trust it and move on.

“Most people are the lion in the cage. Safe, tame, predictable, waiting for something to happen”.

“Whether your playing a sport or running a business, it’s the same concept. You don’t need to schedule a meeting to discuss a decision; you just make the decision. Your instincts become so finely tuned that you have a reflexive response that allows you to attack without thinking”.

About Jordan – “like all Cleaners, he didn’t study the competition, he made the competition study him….He knew his skills and knowledge were so finely tuned that he could dominate any situation; he worked so long and hard that his body and mind reflexively knew what to do at all times”.

“That’s a Cleaner, not just learning but taking what you’ve learned and creating ways to improve it.”

“Stop waiting to be taught something you already know” example diet and exercise books, you know the answer, eat well and move. Same can be said for self-help books.

“Every right decision I’ve ever made has come from my gut, and every wrong decision I’ve ever made was as a result of me not listening” – Oprah

“There is zero chance you’ll get anywhere if you allow yourself to become paralysed by soft excuses and countless reasons why you’ll never get to where you want to be”.

Chapter 6 – You Have A Dark Side That Refuses To Be Taught To Be Good

We all know that one guy/gal who doesn’t care what people think of them. I was in Berlin recently and went to a market on the Sunday where there was a great band playing. This one guy, in his 60’s I’d guess, wearing a T-Shirt in the freezing cold was loving every minute, dancing, singing etc. He didn’t care what anyone thought. Unsure where I’m going with that…..but to be relentless you have to do things that others find odd; “why would he do that?” etc

“It’s the ability to voluntarily or involuntarily drop all the bullshit and inhibitions and allow yourself to just do what you do, the way you want to do it, performing instinctively at the most extraordinary level. No fear, no limitation. Just action and results.”

“You stay at the office working late, when you should be at home. You watch everyone else stumble over themselves trying to keep up with you. And then you find the next thing you can win, and the next, and the next, because being relentless is the hunger that never subsides. As soon as the Cleaner achieves success, and the adrenaline rush subsides, he needs more and he gets it.”

“Not just thinking about success, but striving to prove it, prove it, prove it. NO DAYS OFF.”

“The bottom line is that he doesn’t give a damn what you think about him or his dark side or anything else, because the only pressure he feels is whatever he puts on himself, and as you’ll see, he can never get enough of that”.

Chapter 7 – You’re Not Intimidated By Pressure, You Thrive On It

When the chips are down what do you do? Do you hide behind others and pass the buck, or do you put your neck on the line and fix the situation? Show up or shut up, every day, with unrivalled intensity.

“It’s not a compliment when people say you step up for the big games. Where were you all the other games? Why weren’t you that solid and aggressive and effective all the time? “

“I don’t want to join you, I want to beat you”. And when a newcomer shows up , they’re all thinking the same thing: “You can join me but I’m not joining you.”

“I tell my guys, “Pressure, pressure, pressure”. Most people run from stress. I run to it. Stress keeps you sharp, it challenges you in ways you never imagined and forces you to solve issues and manage situations that send weaker people running for cover. You can’t succeed without it. Your level of success is defined by how well you embrace it and manage it.”

“A Cleaner doesn’t respond to external pressure, he puts the pressure back on the guy trying to get under his skin by refusing to acknowledge him. Remember, you don’t compete with anyone, you make them compete with you.”

“….you know that everyday someone is mentally taking the day off, so you’re going to have to cover for him.”

“When you never have to take on anything harder than your daily routine, when you shy away from anything that rocks your sense of safety and control, you’re much more likely to fall apart at the first twinge or pressure.”

“You can criticise, analyse and demonise a Cleaner, but he’s still only going to feel pressure from within. He knows what he’s doing right and what he’s doing wrong. He does not care what you think. He steps out of his comfort zone and challenges himself to get to the next level.”

Chapter 8 – When Everyone Is Hitting The “in case of emergency” Button, They’re All Looking For You

Who is that one person that the boss looks to when shit hits the fan. Is it you? If not, why not? Go and chat to the CEO, make friends with the CFO, send them countless emails until they tell you to stop, be the one who they look to and when they look to you be ready.

“I am 100 percent certain that if you bring me into any situation, I’m going to have a positive impact on you. There’s no way I’m going to show up and not be prepared, and not have something to offer you.”

“When I see a challenge that everyone else has failed to own, I’m going to own it.”

“Being relentless means having the courage to say, “I’m going for this, and if I’m wrong, I’ll make a change and I’ll still be fine”.

“You miss 100% of the shots you don’t take” – Wayne Gretzky

“When a Cleaner makes a mistake, he can look you in the eye and say, “I fucked up”.

“You never have the luxury of shrugging off a bad performance. You face it, fix it, and prepare to do better next time.”

“That’s the internal pressure at work, getting on yourself for something no one else would even notice an challenging yourself to get it right.”

“Two bulls atop a hill. Father and son. Son says “Come on, let’s go, we gotta run down and get some of those cows!”. Dad says “No, let’s walk down and get all the cows”. Instinct, not impulse.”

“That’s what Cleaners do, they ignore the panicking and complaining, they clean up the problem and make it work.”

“A Closer has to know what he’s going to do. A Cleaner doesn’t; he never wants to be locked into one plan. He’ll know the original plan, and he’ll follow it if it feels right to him, but his skills and intuition are so great that he’ll usually improvise as he goes; he can’t help it.”

Chapter 9 – You Don’t Compete With Anyone, You Find Your Opponents Weakness And Attack

I love the quote by Andy Frisella, who’s MFCEO podcast is amazing – “I don’t just want to win I want to wipe the floor with you. How dare you think you’re going to compete with me”. Andy and Ed Mylett actually introduced me to Tim Grover. You are on another level to everyobne else, make them come up to your level.

“That’s how Cleaners compete. They dish it out, take it, and they make sure everyone else does too.”

About MJ – “Michael didn’t know – or didn’t care to know – how to psychologically deal with his teammates. For all his countless gifts as a player, sensitivity to others was not among them. He was driven to attack, dominate and conquer in every way. Whatever he had to do, he did it, and he expected the same from every individual around him.”

“Get on my level, or get the hell out of my way.”

Of a Cleaner – “does he dumb himself down so he can fit in, slap people on the back, tell them they’re great……or does he stand up there alone , set the example and make everyone else work harder?…as soon as you reveal what you’re capable of, that’s what everyone will expect of you.”

“I’m not bringing my game down so you can look better; you bring your game up so you can look better.”

“Emotions make you weak, and all that emotional energy is completely destructive.”

On when a Cleaner points at you and gives you a chance – “it may be an opportunity that lasts a minute, maybe ten minutes, maybe a week or a month. But what you do in that time is going to determine what you’re going to do for a long time after.”

On when a Cleaner makes someone good and they move on and perform badly – “what happened was Dan. No Dan, no relentless pressure, nobody holding them accountable and demanding unyielding excellence.”

“…whatever a Cleaner is doing, it’s for his sake, not yours. His only objective is putting you where he needs you to be so he can get the result he desires.”

“People who evaluate talent will always take the negative: “He can’t do this, he can’t do that”. Okay, what can he do? He got this far for a reason, how did he get here? We’ve established what he can’t do, so let’s stop waiting for him to do it. Let’s find out what he can do and put him in the system where he can succeed. ”

“You also have to recognise you’re so competitive that you’re crushing them with your disapproval. You don’t realise the impact you have on everyone else because your wiring is completely different. When you’re shaking your head or yelling at them, they shut down. “

Pat Riley, van Gundys, Tom Thibodeau. Look up, tough, competitive guys. Have they written books?

Chapter 10 – You Make Decisions, Not Suggestions; You Know The Answer While Everyone Else Is Still Asking Questions

Know your area inside out. When someone asks a question about your area, you need to know the answer. I’ll check doesn’t cut it. Print your stats out and carry it around with you. Find what one thing your amazing at and know it inside out. You can make a change TODAY.

“1. Inner drive – nothing more than thought without action, internal wandering that never hit the pavement to go anywhere. Completely worthless until those thoughts become external and convert to action. ”

“2. Passion – a strong feeling or emotion for something or someone. Very nice. Now what? Are you just feeling it or are you going to do something about it? I love hearing motivational speakers tell people to “follow your passion.” Follow it? How about work at it? Excel at it. Demand to be the best at it.”

“3. Is the glass half full or half empty? You have something in the glass or you don’t. If you like what’s there add more. If you don’t pour it out and start over.”

“Every minute, every hour, every day that you sit around trying to figure out what to do, someone else is already doing it.”

“A Cleaner makes decisions because there’s no chance in the world he’s going to let anyone else make a decision for him….Once he decides, it’s set in stone; he doesn’t care what anyone else thinks of his choice, and he’s going to live with the outcome.”

“It’s just a suggestion.” They know this is the right answer, but can’t act because if something goes wrong, they’ll have to take responsibility and can’t blame anyone else.”

“Good things come to those who wait. No, good things come to those who work.”

“You can’t rely on others to jump up and make your dreams happen. They have their own dreams, they’re not worrying about yours.”

“You don’t become unstoppable by following the crowd, you get there by doing something better than anyone else can do it, and proving everyday why your the best at what you do.”

“People get paid a fortune for being an expert at one thing, so that anytime others need that one thing done, you’re the only one they’re calling.”

“Figure out what you do, then do it. And do it better than anyone else.”

“Interesting how the guy with the most talent and success spends more time working out than anyone else.”

“That’s how the best get better – they sweat the details.”

Chapter 11 – You Don’t Have To Love The Work, But You’re Addicted To The Results

The journey is more valuable than the goal. I love the Jim Rohn quote “Set a goal to be a millionaire. The benefits of reaching the goal won’t be the million pounds, but what you will learn from the journey.”

“Making it to the top is not the same as making it at the top. True for any business; getting the job done doesn’t mean you’re keeping the job; winning the client doesn’t mean he’s staying forever. Most people (don’t) seem to understand that. They get a big opportunity and usually (do not) realise they now have to go out and earn that salary, working even harder to prove they deserve it. ”

“It’s easy to improve on mediocrity, not so easy to improve on excellence.”

“Cleaner Law: when you reduce your competition to whining that you “got lucky,” you know you’re doing something right.”

“When the game is on the line, you don’t want to hear “good luck”; it suggests you’re not prepared…..when you’re headed to a job interview/meeting/pitch, you don’t need luck. You need to know you’re prepared and in control.”

“You cannot understand what it means to be relentless until you have struggled to possess something that’s just out of your reach.”

“If you want to be elite you have to earn it. Every day, everything you do. Earn it. Prove it. Sacrifice.”

About Jordan….”he didn’t work on being flashy, he worked on being consistent, and he worked on it relentlessly. Cleaners don’t care about instant gratification; they invest in the long-term payoff.”

“Anyone can start something. Few can finish.”

“Privilege is a poison unless you know how to manage it.”

“Being unstoppable makes you an icon. And being unstoppable only comes with hard work.”

“Show me you care about your career and I’ll care as well.”

“Cleaner Law: when you’re going through a world of pain, you never hide. You show up to work ready to go, you have adversity and your critics and those who judge you, you step into the Zone and perform at that top level when everyone is expecting you to falter. That’s being a professional.”

“There’s no off season when you’re serious about being a winner.”

“Do the work. There is no greater privilege greater than the pressure to excel, and no greater reward than earning the respect and fear of others who can only stand in awe of your results.”

Chapter 12 – You’d Rather Be Feared Than Liked

You don’t go to work to make friends, you have enough of them. If you have a family then think of it this way; every morning you have to get up, leave the people you love the most at home, and go and spend time in a place with people who aren’t your family. You are there to make money, not friends. Some people won’t like this but after a while they will start to see you are consistent and they will respect you.

“A Cleaner will tell you straight to your face what he thinks, whether you like it or not.”

“A Cooler is liked.

A Closer is respected.

A Cleaner is feared, and then respected for doing exactly what everyone feared he’d do.”

“A Cleaner moves silently under the surface – he makes no waves, so you never know what he’s doing. You can’t see him or hear him. You may not even know who he is. But when he’s ready for you to find out, he does it with a tsunami that comes with no warning. You have no idea what’s coming until you’ve been completely rocked, and by then it’s too late for you to do anything but be swept away.”

“He will make no effort to get you to like him; he doesn’t care. But he’ll do everything possible- and succeed- to make sure you fear him.”

“Do you want to be the guy worrying, or the guy making everyone else worry?”

On Kobe..”he doesn’t tell you what he’s thinking or what he’s going to do. He just does it.”

“Fear and respect: let them know you were there by your actions, not your words or emotions. You don’t have to be loud to be the focus of attention.” Examples – Godfather, that parent who just gives a look.

“The loudest guy in the room is the one with the most to prove, and no way to prove it.”

“A Cleaner has no need to announce his presence; you’ll know he’s there by the way he carries himself, always cool and confident. He’s never the blowhard telling you how great he is; he’s the quiet guy focused on results, because results are all that matter.”

“Cleaners leave behind a taste of the fear factor to give their next victims something to think about, so everyone knows they’re coming; that’s the undeniable edge they give themselves.”

“The way you conduct yourself in all areas of your life, your ability to show intelligence and class and self-control…those are the things that separate you from the rest of the pack.”

“That’s how you earn respect. Excellence in everything.”

“When you’re the guy at the top you show others how to act, you don’t drop down to their level. You command respect and make them measure up to your standards, not the other way round.”

“You’re not here to make friends. You’re here because you’re the best, and you’re not afraid to show it. And if that means setting yourself apart from everyone else, good for you. It means you’re doing something right.”

“When you’re completely focused on one thing- your craft – it’s hard to pay attention to other people…You don’t have time for chitchat or lunch or anything that distracts you from your single-minded focus. You don’t care about being liked, you care about getting what you want. Not a great way to make and keep friends. But the only way to be truly relentless.”

“A Cleaner knows where to step without leaving footprints, because you never know when you may need those people again. Being feared doesn’t mean being a jerk.”

Chapter 13 – You Trust Very Few People, And Those You Trust Better Never Let You Down

I give people one chance ad if they mess up I will do the job myself next time. I trust a very few people in different areas to actually do a better job than me.

“You can screw up your own reputation; you’re not going to screw up mine.”

“You better make sure I’m dead, because I’m going to get back up and deal with you in ways you cannot begin to comprehend.”

“I ask three things of anyone who walks in my door: show up, work hard, and listen.”

Paraphrased…..learn every detail and nuance of how to do it better than anyone else, inventing and re-inventing new ways to set the standard of excellence for yourself and others.

“Cleaners are meticulous about putting their key people in place: they’ll take a long time to build that ideal team, but when they finally get everyone they need, they stay committed to keeping the team intact.”

“You didn’t hire me to tell you happy, shiny lies, my job is to set people straight, no matter what the consequence. And if that makes me sound cold or harsh, I’m fine with that. It’s made me very good at what I do.”

“*All I’ve ever done with these guys I’d give them a few phrases or an idea that makes them stop in their tracks. That’s it. Then let them figure it out. That way it’s their idea*”

“But the boss doesn’t always need to be happy. Sometimes he needs an honest smack in the head. You want to be the most valuable guy in the circle? Be the one who looks the Cleaner straight in the eye and tells him what everyone else is afraid to say. He might hate it, and hate you for saying it, but a true Cleaner knows when he’s being bullshitted and when he’s being set straight. And guaranteed, the next time he needs to know whom he can trust, he’ll be looking at you.”

“When the answer is no, a Cleaner says no; he doesn’t soften it or wrap it up in something pretty. No excuses and no explanation afterward. Explanations are another way of saying, “I wasn’t sure, but then I went through this whole, long thought out process until I came to a decision, and now I’m pretty sure. I hope you understand.”

“No is a closed door, no negotiation. Someone asks you to do something you don’t want to do, and you start explaining, that person is going to ask you again and again and again.”

“Be open to advice that goes against what you want.”

“People who don’t pursue their own dreams probably won’t encourage you to pursue yours; they’ll tell you every negative thing they tell themselves.”

“When a Cooler speaks, you have doubts.

When a Closer speaks, you listen.

When a Cleaner speaks, you believe.”

Chapter 14 – You Don’t Recognise Failure; You Know There’s More Than One Way To Get What You Want

You are the master of your own destiny. Take risks and then live with the consequences. But there isn’t any consequences, you will do everything to make it work. The outcome is the most important thing and failure isn’t an option.

“Cleaner Law: if your name is on the door, you’d better control what goes on behind that door.”

“Failure is what happens when you decide you failed. Until then, you’re still always looking for ways to get to where you want to be.”

“No one starts at unstoppable. You fuck up, you figure it out, you trust yourself.”

“But when you’re the best at anything, you wear a big target on your back. When your colleagues and friends and enemies start talking and sniping behind your back, you know you’ve done something right if they care that much about you and your business, and whether you’re going to “lose.” Lose? What I lose you never had.”

“If something doesn’t go as planned, he instinctively looks for options to make things work a different way. He doesn’t feel embarrassed or ashamed, he doesn’t blame anyone else, and he doesn’t care what anyone else says about his situation. It’s never the end. It’s never over.”

“Admitting defeat has no place in this discussion, or in this book, because the words quit and relentless just don’t work together in any productive way.”

“I can tell myself with no hesitation that I’m the best at what I do. I earned it.”

“Don’t try. Do.”

“You take what everyone else says as a negative and turn it to your advantage. You don’t sulk, you don’t curl up and die, you glare at it and think, if it’s not going to happen this way, it’s sure as hell going to happen that way. And you tell anyone who doubts you, “I got this.”

“Safe makes you good, chances make you great.”

Chapter 15 – You Don’t Celebrate Your Achievements Because You Always Want More

Take a minute to enjoy the victory, sit down and set your next target, then strive to hit that target.

“Everyone else will tell him he did a great job, and he knows it’s true. But their approval means nothing to him because the standards he sets for himself are so much higher than anyone else can possibly set for him.”

“That’s the relentless pursuit of excellence, always believing in your ability, demanding more of yourself than anyone else could ever ask for.”

“Why stand next to anyone when you can push beyond them?”

“In everything you do, I want you better and stronger than the last time you did it.”

“The drive to close the gap between near-perfect and perfect is the difference between great and unstoppable.”

“That’s what separates me from anyone else: I never overlook the details.”

“You give me a situation, I will make it work. That’s what drives me. A new challenge every time, a new way to do things better than we did before.”

“Every dream you imagine, everything you see and hear and feel in your sleep, that’s not fantasy, that’s your deep instinct telling you it can all be real.”

“The greatest battles you will ever fight are with yourself, and you must always be your toughest opponent.”

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